The Ordinary is another brand that’s had a lot of hype around their name and products, but unlike many other brands of similar popularity their prices are in comparison of those in the drugstore. This intrigued me. The Ordinary is one of a handful of brands branched from The Abnormal Beauty Company, Deciem. You can find their products online directly from their website and recently ASOS have started to stock The Ordinary. There is also a store in the centre of Covent Garden, London – which is where I picked up the foundation.
Their products have been spoken about so highly and recommended by many people who I usually see rave about luxury beauty brands, given this I knew I needed to test it out. I was in Covent Garden and decided to pop in and get colour matched for one of their foundations.
They have two foundations currently in their line, the serum foundation and the coverage foundation. I opted for the coverage foundation as I felt it was more suited to my skin type. The ladies in store were incredibly helpful and colour matched me. The range of shades available is pretty extensive; rather than trying to explain their system myself here is their wording…
“The shades are divided into four categories: 1 for fair to lighter tones, 2 for medium tones; and 3 for darker tones. Each category is then classified further by a second digit from 0 to 3 to indicate depth within each category. Finally, a letter is added to the shade code to identify the undertone: P (Pink) and R (Red) indicate cool undertones for lighter and darker shades respectively; N indicates a Neutral tone; Y indicates a Yellow undertone. Each shade code has a descriptive name as well. For example, 1.2P is Light with Pink Undertones while 3.0Y is Medium Dark with Yellow Undertones.”
After some deliberation we decided that the best match for me was the shade 1.2N, Light with Neutral Undertones. The Coverage foundation contains higher pigment levels than its sister Serum Foundation but still offers a smooth finish that doesn’t look heavy. It’s light-weight but full coverage. If you want to have a proper read of the ingredients and description CLICK HERE.
I’ve been testing it out for a couple of weeks now and I have to say it is exactly as described, it provides incredible coverage without feeling heavy or looking cakey. It feels really breathable and natural on the skin. It applies and blends really effortlessly with my real techniques complexion sponge, I often find I don’t apply concealer if I’m wearing the Coverage Foundation!
The packaging is really simple and compact which I love.
Plus it was only £5.90 – that’s more affordable than lots of the high-street drugstore foundations.
I don’t wear this foundation every day, purely because I don’t wear makeup every day but if I’m doing much else than going to work I reach for it. I will 110% be re-purchasing it. I feel quite confident in this brand now and can really understand why it’s been so popular. I will be testing out some of The Ordinary’s skincare products soon, any recommendations?
Hope you’re all having a super weekend
Lots of Love